We received our report on Westland Giftware's top 20 selling product lines last week. It contained some shocking information. Horse of a Different Color, a product line just announced in December 2009 that didn't even hit retail shops until February 2010, took the number 2 position. What's really interesting is that the #1 selling product line is MWAHH!, a product line that has over 100 items in it. Horse of a Different Color only has 29 items, total. Horse of a Different Color was announced by Westland Giftware shortly after they lost the license to produce Trail of Painted Ponies figurines and ornaments to Enesco. At the time the licensing switch took place, Trail of Painted Ponies was Westland's #1 product line. Of course, they had to go out and try to replace those sales, and what better way than to produce another horse figurine line to replace the one they lost. Enter Horse of a Different Color; featuring ornate horse figurines of different breeds with only 10,000 of each numbered figurine produced. Now can you think of a better way to ensure value to collectors? These collectibles are "HOT". It may be a horse race, but I'm betting that Horse of a Different Color will jump to the #1 spot on Westland's top selling product lines list by the time the second release hits the retail shelves, probably sometime in August, 2010. Each 6" figurine has a copper plate in the base that identifies the issue number ex. 100/10,000, meaning that figurine was the 100th made out of the total 10,000 that will be produced. If you love horses it's time to saddle up, the first release is still available, but they're going fast. Currently, the entire product line consists of 12 different 6" figurines, 8 mini figurines, 8 - 12"x12" canvas wall art pieces and 1 paint your own 6" figurine.
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