Breyer Horse Trends

I was talking to our Breyer sales representative last week and she asked me about this years Traditional Pony Slumber Party Set. Evidently Breyer had asked her how the re-orders had been on that item. She thought Breyer may be considering producing more items along that line. All of this got me thinking about my Breyer Horse sales for this year. It may be the economy, I've been noticing a trend to more sales in the Breyer Stablemates and Breyer Classics. It seems as though people are still making the same number of purchases, but that they may be spending slightly less on those purchases. Since the Breyer Pony Slumber Party Set has a relatively low price point as far as the Breyer Traditional line goes, and it's a value because it's a play set, it may be a good way for Breyer to go.

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I think it's been very interesting how Breyer has handled the whole weak economy thing. Looking back to the end of last year we saw Breyer retire the largest number of models since we've been selling Breyer. This created the largest number of new models introduced in 2009 that we've seen since we've been selling Breyer Horses. Then to top that off they reduced their prices for 2009. Let's face it, Breyer has been around for a long time; they've been through a recession or two. It makes you wonder if they don't have a standing plan that they roll out whenever the economy goes South. Interesting, don't you think?
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