Mid-Term Price Roll-Backs

Late last month we did our first Member wide price roll-back. That is to say that every member at that time had their prices rolled-back, or were relocated to a tier level with lower prices. When we did that we mentioned in our newsletter that new members joining after that date would occupy tier level 1, the level that most members were moved from when we did the price roll-back. At present we are using 3 tiers. Tier 3 has our lowest member pricing and it looks like that will probably stay at its' current level until 2010 when we hope to be able to do another member wide price roll back. Members that occupied tier level 2 when we did the member wide price roll back last month were moved to tier level 3. Tier 3 is occupied by customers who were with us before we began our membership program and have met the purchasing criteria we have set for level 3.



Mid-term roll-backs refer to new customers that have joined since the member wide price roll back, they are at tier level 1, and members who occupy tier level 2. When member purchases meet our criteria to move to a lower level we roll em back. In other words any member that is not already at tier level 3 has the opportunity to move to that tier level at any time throughout the year. We'll be monitoring member purchases monthly, and when you meet our criteria we'll move you to the next level. We're going over member purchases now to determine who will be moved this month. If we move you to a lower level we'll send you an email to let you know. Since only about 10% of our entire membership is at tier level 3, a large portion of our membership has the opportunity for more price reductions. About 90% of our members are still in a situation where the more they buy, the more they save. From now on, we'll be monitoring member purchases each month, and once each month we'll roll-back prices for members who meet our purchasing criteria.
We encourage your comments and/or questions. You can post them here, or contact us directly.